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🔬What works vs. what's viral

🔬What works vs. what's viral

I sat through SOCS Media Day so you didn't have to. Beef tallow? Debunked. Rosemary oil? Overhyped. Here's what actually works.

Dec 1, 2025

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12 min read

🌏 China filtered out 20 brands

🌏 China filtered out 20 brands

LA Girl, Colourpop, Laneige—20+ brands just retreated from China. Meanwhile, Nykaa's profits tripled in India.

Nov 17, 2025

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16 min read

Black beauty hits $31.6B

Black beauty hits $31.6B

Estée Lauder's multi-market pivot, Woolworths brings Fenty to Kenya, and Dabur's $60M D2C war chest 🌍

Nov 3, 2025

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14 min read

Asia's back, Europe's out—and Sephora's winning

Asia's back, Europe's out—and Sephora's winning

+ L'Oréal backs C-beauty's next unicorn, South Korea targets Southeast Asia, and Coty eyes Brazil exit 🌏

Oct 20, 2025

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7 min read

Where beauty's booming: India, Gulf, Nigeria

Where beauty's booming: India, Gulf, Nigeria

Where the smartest money is moving in skin of colour—plus breakthroughs eliminating skin tone bias 📈

Oct 6, 2025

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10 min read

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