I sat through SOCS Media Day so you didn't have to. Beef tallow? Debunked. Rosemary oil? Overhyped. Here's what actually works.
Dec 1, 2025
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12 min read
LA Girl, Colourpop, Laneige—20+ brands just retreated from China. Meanwhile, Nykaa's profits tripled in India.
Nov 17, 2025
16 min read
Estée Lauder's multi-market pivot, Woolworths brings Fenty to Kenya, and Dabur's $60M D2C war chest 🌍
Nov 3, 2025
14 min read
+ L'Oréal backs C-beauty's next unicorn, South Korea targets Southeast Asia, and Coty eyes Brazil exit 🌏
Oct 20, 2025
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Where the smartest money is moving in skin of colour—plus breakthroughs eliminating skin tone bias 📈
Oct 6, 2025
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